The Small Biz Marketing Starter Pack
Zero strategy? Zero shame. Let’s build one.
Let’s get something straight—if your marketing strategy has been a mix of late-night Canva marathons, crossed fingers, and an occasional Instagram post when the mood strikes, you’re not alone.
You're a business owner. A builder. A maker. A doer.
We both know you didn’t start this business because you dreamed of writing captions or studying email open rates.
But guess what? Marketing doesn’t have to be a hot mess you keep avoiding.
This is your no-fluff, do-this-today starter pack to finally get your marketing aligned with your business goals…which is most likely to make more money and get more clients…more consistently.
Emphasis on more.
Get Clear on Your Core Message
Before we even touch tactics, let’s get grounded.
Ask yourself:
What do you really offer? (Not just the product or service—what’s the transformation? The results?)
Why should someone choose you over the competition?
What do you want to be known for?
Write a one-liner that sums it up. It should be simple enough that your dream client hears it and says, “Ohhh… I need that.”
💬 Example: “I design custom websites that help service providers book clients in their sleep.”
Not: “I make beautiful websites with elegant typography and engaging layouts.” (Cool, but… so does everyone and no one BUT designers, care about type and layouts.)
WRITE IT DOWN. SERIOUSLY. What’s the point in all this if you don’t?
Define Your Ride-or-Die Audience
You’re not for everyone—and that’s a good thing.
You don’t need millions of followers. You need the right ones.
Here’s a quick gut-check:
Who are your best clients or customers?
What do they complain about?
What do they dream about?
Where do they hang out online? Instagram? LinkedIn?
How do they talk about their problems?
If you can talk to your audience like you’ve been eavesdropping on their group chat… you win.
Build a Simple Content Creation Practice (Not a Content Machine)
Let’s ditch the pressure to post every single day.
Instead, pick 2–3 content pillars—repeatable themes your brand will consistently show up for. Then create one piece of content for each pillar every week.
Example content pillars:
🧠 Education: Teach them something
👀 Behind-the-scenes: Show your process or workspace
💬 Social proof: Share client results or testimonials
📣 Promotion: Talk about your offer unapologetically
Repurpose like a boss. A caption becomes an email. A Reel becomes a blog post. A client DM becomes a carousel. Do not reinvent the wheel.
Start the Email List You’ve Been Avoiding
Listen… your Instagram could disappear tomorrow. You never know.
Your email list? That’s yours.
You don’t need a fancy lead magnet to start. Just make a bold promise or provide value and invite people in.
💬 Example: “I send one email a week with practical marketing moves for small business owners who don’t have time to waste.”
Start with:
A welcome email (who you are + what they can expect)
A weekly or bi-weekly newsletter with value-packed, skimmable content
A sprinkle of promo when you’re ready to sell
The goal? Build trust. Stay top of mind. Serve your audience.
Track What’s Actually Working (Without a PhD in Analytics)
Look, you don’t need to obsess over every metric. But you do need to know what’s worth repeating by understanding how things work and what is getting results.
It’s time to start tracking:
Where your leads are coming from (social, email, referrals?)
Which posts or emails get the most engagement. LOOK AT THE NUMBERS.
How many website visits = inquiries or sales
If something works—double down. If it flops—ditch it without guilt.
Data isn’t judgment. It’s neutral and it tells you what to do next.
Let’s Wrap This Up:
You don’t need a fancy funnel, a $5K photoshoot, or a viral TikTok strategy to market your business effectively.
You just need a foundation and to be engaged:
✅ A clear message
✅ A defined audience
✅ Consistent content
✅ A growing email list
✅ A handle on your numbers
Feeling the “this is great, but I don’t have time for this” energy. We get it. You’re running a business, not a marketing agency.
If you want strategy that’s actually aligned with your brand—and a team that can build it and run it for you while you stay in your zone of genius—you’re in the right place.
👉 Let’s skip the overwhelm and get to the good part.
Book a free discovery call and let’s build your marketing game plan—together.
No pressure. No pitch deck. Just real talk and real solutions for small biz owners who are done winging it.
Stay Bold,
Bria & Ceci
